• Brian Weinstein

Episode 9: How to use content to drive community in ecommerce


Online shoppers are often flying solo through the purchasing process. So, how do you make sure that your brand is connecting with customers and building that repeat purchasing power? Habib Salo, CEO of the phenomenally successful cosmetics brand Young Nails, is here to talk about the importance of community-building in ecommerce.


01:15: The Origins of Young Nails

06:13: The importance of fortitude when starting a business

10:10: Transitioning from distribution to ecommerce

14:14: The power of YouTube and video marketing

19:00: Building a community through content

26:48: Consistency is key

31:25: Measuring success

36:35: Patience is a virtue

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