Online shoppers are often flying solo through the purchasing process. So, how do you make sure that your brand is connecting with customers and building that repeat purchasing power? Habib Salo, CEO of the phenomenally successful cosmetics brand Young Nails, is here to talk about the importance of community-building in ecommerce.
01:15: The Origins of Young Nails
06:13: The importance of fortitude when starting a business
10:10: Transitioning from distribution to ecommerce
14:14: The power of YouTube and video marketing
19:00: Building a community through content
26:48: Consistency is key
31:25: Measuring success
36:35: Patience is a virtue
