Roosterly founder, Irfan Jafrey, found out the hard way that the strategy of ‘if you built it, they’ll come’ simply doesn’t work in today’s business climate. In this episode, he explains how the humble sales funnel is the lifeblood of today’s digitally native brands.
03:35: The power of sales funnel
07:45: The power of targeting the right buyer
11:58: Finding an authentic brand voice
17:15: Choosing the right platforms (and the right customers)
20:00: The metrics you should be paying attention to22:00: How to maintain successful brand storytelling
