Ah, it’s the holiday season! Along with colder days, warmer drinks, and a festive buzz in the air, this busy time of year comes with an increased demand in deliveries. What does this mean for ecommerce brands? A focus on parcel is the key to a successful customer experience. We sat down with Sean Kim, VP of Customer Experience & Global Parcel Strategy at Whiplash, for a look into carrier challenges, merchant do’s & don’ts, shipping strategies, and more this holiday season.
01:48: Do ecommerce brands have a right to be nervous?
05:09: What does an increase of D2C deliveries mean for carriers and brands?
06:57: Navigating the planning process with carriers
08:25: Don’t do it! Why you should avoid last-minute panic moves
09:55: What will carrier challenges look like this year?
11:48: Say something! Why communication matters
14:36: Avoiding finger-pointing and finding collaborative solutions
16:47: Advice for consumers: buy early and look out for porch piracy
20:26: Ground shipping vs. air shipping – when it’s necessary to make the switch
26:18: Onward! What will holiday supply chain look like in 2022?
You can learn more about holiday shipping deadlines here: https://whiplash.com/blog/holiday-shipping-deadlines-2021/