More selling channels, more problems? Ecommerce expert and author, Brian Beck, joins us to unpack the power shift transformation in the marketplace and the channel conflict it can create. In this post-COVID era, ‘value’ has a whole new meaning.
01:00: Brian Beck Introduction
04:17: The channels, the marketplace, and the conflict
07:00: Maintaining price across channels
13:45: Managing channel conflict outside your control
16:00: Timing, when to add a new channel
19:29: The power shift from retailer to consumer
